Sprout Social is a platform for managing a brand's social media accounts in one place. Teams plan and schedule posts on a shared calendar, answer messages and comments in one Smart Inbox, report on profile and post performance, and follow conversations with social listening. Networks include Facebook, Instagram, X, LinkedIn, TikTok, Threads, Pinterest, YouTube, Reddit, Snapchat, Bluesky and WhatsApp.
It runs in the cloud, with mobile apps for iOS and Android. It includes an AI agent, Trellis (100 credits per seat each month), and connects to tools such as Salesforce, Zendesk, Shopify and Slack.
Prices are per seat per month, billed annually: Essentials $79, Standard $199, Professional $299, Advanced $399 (billed monthly: $99, $249, $399, $499). Enterprise is custom. There is a 30-day free trial with no credit card. Listening, Premium Analytics and Employee Advocacy are paid add-ons; Influencer Marketing is sold separately.
Social media teams at small and medium businesses, agencies and enterprises, from small teams managing a few profiles to cross-functional teams with large-scale social media operations.
Essentials costs $79 per seat a month billed yearly, against US$99 per user for Hootsuite Standard, and the free trial is 30 days instead of 14.
Includes social listening and supports Reddit, Snapchat and WhatsApp, which Buffer does not list.
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