Luma Agents (formerly Luma Dream Machine) is Luma AI's workspace for video, images, audio and text. You describe what you want, and the Luma Agent picks the models, generates the assets and refines them. Work sits on boards, an infinite canvas you can share with editors and viewers. Brainstorm Mode plans ideas without making media; Create Mode generates.
It runs in the cloud, in the browser and in an iOS app. Models include Luma's own Ray3.2 (video) and Uni-1.1 (image), plus third-party models such as Veo 3.1, Kling 3.0, Seedance and ElevenLabs audio. Luma states native 1080p video, 16-bit HDR and EXR export.
Pricing in USD (lumalabs.ai/pricing): free trial credits to start, then Plus $30/month (10,000 credits, commercial use), Pro $90/month (40,000 credits) or Ultra $300/month (150,000 credits). Yearly billing saves up to 20%. Team and Enterprise plans are on request. Each generation uses credits; unused credits expire at the end of the billing cycle.
Creative professionals and teams, such as advertising agencies, brand and marketing teams, film, game and e-commerce studios, and educators. Luma says beginners can also start by describing what they want.
Offers models from other makers, such as Veo 3.1, Seedance and ElevenLabs audio, besides its own Ray3.2 and Uni-1.1.
Its Ray3.2 model exports 16-bit HDR and EXR, and work sits on boards shared with editors and viewers.
Offers Kling and Seedance video models and ElevenLabs audio besides Google's Veo 3.1.
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