Lemon Squeezy is a merchant of record for software companies and digital creators. It handles payments, subscriptions, sales tax and VAT, fraud checks and billing support for each sale. You can sell with checkout links, an embedded checkout overlay or your own hosted store. It also issues license keys, signs download links, and runs affiliates, discount codes and email marketing.
It is a cloud service, managed in the browser, with a REST API, webhooks and the Lemon.js checkout script. The maker says it accepts payments from 135+ countries with 20+ payment methods, including PayPal.
Pricing: no monthly fee; 5% + 50¢ (USD) per transaction, plus extra fees for international, PayPal and subscription payments. Email marketing is free up to 500 subscribers, then priced by subscriber count. Custom pricing is offered for large volume.
Stripe acquired Lemon Squeezy in 2024. In January 2026 the team said it is building Stripe Managed Payments and plans a way for users to move there.
Software and SaaS companies, startups and digital creators who sell digital downloads, subscriptions, software licenses, courses and memberships worldwide and do not want to handle global sales tax themselves.
The base fee is 5% + 50¢ (USD) per transaction, against 10% + $0.50 on Gumroad direct sales, and it offers usage-based billing and an affiliate program.
As merchant of record it handles sales tax and VAT on each sale, not only EU and UK digital VAT, and it offers usage-based billing for SaaS subscriptions.
There is no monthly fee (you pay 5% + 50¢ USD per sale), and as merchant of record it handles sales tax, VAT and billing support for each sale.
Checkout, sales funnels, subscriptions and course hosting for online sellers
ThriveCart states 0% fees on sales, sells physical products as well as digital ones, and has one-click upsells and A/B-tested funnels.
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