Hootsuite is a web platform for managing many social media accounts in one place. Its suite, Hootsuite Social OS, has five parts: Perch (create, plan and schedule posts), Nest (one inbox for comments and direct messages), Lumen (social listening and insights), Wisdom (an AI assistant) and Parliament (employee advocacy).
Perch schedules posts to Instagram, LinkedIn, TikTok, Facebook, X, Pinterest and YouTube from one calendar. It can schedule up to 350 posts at once. Nest takes messages from Facebook, Instagram, WhatsApp, LinkedIn, X and TikTok. MCP connectors let you use Hootsuite from ChatGPT, Claude, Copilot and Gemini. There are apps for iPhone and Android, and a REST API.
Hootsuite is paid per user, with a free 14-day trial and no credit card needed. Prices per user per month, billed annually: Standard US$99 (up to 10 social accounts), Professional US$199 (unlimited accounts), Advanced US$399 (approvals and team workflows). Enterprise has custom pricing. Hootsuite began in 2008.
適用於
Social media marketers and teams, from small businesses and agencies to large organizations in sectors such as financial services, government, healthcare and education, who manage several social media accounts.
使用案例
- Schedule posts to several social networks from one calendar
- Draft captions, images and hashtags with AI
- Answer comments and direct messages from one shared inbox
- Track trends, competitors and brand sentiment
- Build and share social media performance reports
- Let employees share approved brand content
替代方案：
- Sprout Social
Schedules up to 350 posts at once in bulk and can be used from ChatGPT, Claude, Copilot and Gemini through MCP connectors.
- Buffer
Includes social listening (Lumen) and employee advocacy (Parliament), which Buffer does not list.
Hootsuite的替代選項 5
社交媒體與創作者
Web and mobile app to plan, schedule and analyze social media posts
Has a free plan for up to 3 channels, and paid plans start at $5 to $6 per channel a month; Hootsuite has no free plan and starts at US$99 per user a month.
社交媒體與創作者
Social media scheduling, analytics and influencer marketing platform
Starter costs US$18.75 a month billed yearly, against US$99 per user a month for Hootsuite Standard, and it adds an influencer marketing platform.
社交媒體與創作者
Web and mobile app to plan, schedule, analyze and report on social media
Has a free plan, and paid plans start at €20 a month for 5 brands; Hootsuite has no free plan and starts at US$99 per user a month.
社交媒體與創作者
Open-source social media scheduler that AI agents can drive
Open source and can be self-hosted; Postiz Cloud starts at US$29 a month for 5 channels, against US$99 per user a month for Hootsuite Standard.
社交媒體與創作者
Web platform to schedule posts, answer messages and report on social media
Essentials costs $79 per seat a month billed yearly, against US$99 per user for Hootsuite Standard, and the free trial is 30 days instead of 14.
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