Metricool is a social media management tool. You plan and schedule posts in a calendar, see analytics for each network, compare competitors, reply to messages and comments in one inbox, build link-in-bio pages and manage Meta, Google and TikTok ad campaigns. It works with Facebook, Instagram, Threads, X (add-on), Bluesky, Pinterest, TikTok, YouTube, Twitch, LinkedIn and Google Business Profile.
It runs in the cloud: in the browser, in iOS and Android apps and in a Chrome extension. An official MCP server connects it to Claude, ChatGPT, Cursor and other clients.
Plans (prices without VAT, billed monthly): Free €0 (1 brand, 20 posts a month, 30 days of analytics); Starter from €20/month; Advanced from €54/month (teams, approvals, API); Custom on request. Annual billing costs less (Starter from €16, Advanced from €43 per month).
The maker says more than 4 million professionals use it. It started in 2014 as Bloggerespacio and joined team.blue in 2024.
Social media managers, marketing teams and agencies that run the social networks of one brand or many brands and clients.
Has a free plan, and paid plans start at €20 a month for 5 brands; Hootsuite has no free plan and starts at US$99 per user a month.
Has a free plan, while Later Social has only a 14-day trial, and it also manages ad campaigns on Meta, Google and TikTok.
Also manages Meta, Google and TikTok ad campaigns and connects Twitch, which Buffer does not list.
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