Social media scheduling, analytics and influencer marketing platform
Later is a social media management and influencer marketing platform. Later Social plans, schedules and auto-publishes posts to Instagram, Facebook, TikTok, Threads, YouTube, Pinterest, LinkedIn and Snapchat from one visual calendar. It adds analytics, a social inbox for comments and DMs, approvals, competitive benchmarking, Link in Bio and AI tools for captions and content ideas.
For brands, the influencer marketing platform helps find creators, set creator rates, check brand fit and risk, and track sales. Later also runs full-service creator campaigns. Creators can join Later for free to earn from affiliate links and paid brand campaigns.
Later runs in the cloud: on the web, in mobile apps for iOS and Android, and with a Chrome extension. Later Social plans, billed yearly in USD: Starter $18.75/month, Growth $37.50/month, Scale $82.50/month, each with a 14-day free trial. Monthly billing is also offered. Influencer platform prices are not listed on the website.
Social media managers, brands and agencies who plan and publish content across social networks, enterprise brands that run influencer campaigns, and creators who want to earn from affiliate links and brand deals.
Starter costs US$18.75 a month billed yearly, against US$99 per user a month for Hootsuite Standard, and it adds an influencer marketing platform.
Adds an influencer marketing platform to find creators and track sales, and publishes to Snapchat, which Buffer does not list.
Adds an influencer marketing platform for brands and lets creators join free to earn from affiliate links and brand campaigns.
Web and mobile app to plan, schedule and analyze social media posts
Has a free plan for up to 3 channels and publishes to Bluesky, Mastodon and Google Business Profile; Later Social has only a 14-day trial and does not list these networks.
Web and mobile app to plan, schedule, analyze and report on social media
Has a free plan, while Later Social has only a 14-day trial, and it also manages ad campaigns on Meta, Google and TikTok.
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