Ghost is an open-source platform to run a website, send email newsletters and sell paid memberships. You write posts in a web editor with images, video, audio and files, and publish them on the web and by email. Readers sign up as free or paid members. Payments go through Stripe, and Ghost takes 0% of them. Ghost 6.0 added built-in analytics and a link to the social web, so people on Bluesky, Mastodon and Threads can follow and reply to posts.
You can host it yourself for free under the MIT licence (on an Ubuntu server with Ghost-CLI, or with Docker), or use Ghost(Pro), the hosted service of the Ghost Foundation.
Ghost(Pro) prices in USD for 1,000 members, per month billed yearly or monthly: Starter $15 or $18 (1 staff user, no paid subscriptions); Publisher $29 or $35 (custom themes, paid subscriptions); Business $199 or $239 (15 staff users, up to 10,000 members). Custom is priced on request. Prices rise with more members. There is a 14-day free trial.
Publishers, creators and businesses: writers, journalists, local news and new media, YouTubers, bloggers, podcasters, musicians and artists, and brands doing content marketing. Developers use its source code, API and docs.
Email newsletters, paid memberships through Stripe and analytics are built in, and Ghost takes 0% of payments.
Open source under the MIT licence and can be self-hosted; Ghost takes 0% of payments, while Substack takes 10% of paid subscriptions.
Open source and self-hostable on your own domain; you sell your own paid memberships and Ghost takes 0% of payments.
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