Web and mobile app to plan, schedule and analyze social media posts
Buffer is a social media tool. You write posts once and schedule them to Instagram, Facebook, TikTok, LinkedIn, Threads, Bluesky, YouTube Shorts, Pinterest, Google Business Profile, Mastodon, X and Substack. It also has an ideas board, an AI Assistant for writing posts, a comment inbox, analytics and reports, team approvals, and Start Page, a link-in-bio page.
Buffer runs in the browser, with apps for iPhone and Android and a Chrome extension. An API and an MCP server let tools such as Claude or ChatGPT draft and schedule posts in Buffer.
Prices are per connected channel. Free: $0, up to 3 channels, 10 scheduled posts per channel at a time, 1 user. Essentials: from $6 per channel a month (from $5 billed yearly), unlimited posts. Team: from $12 per channel a month (from $10 billed yearly), adds unlimited team members, access levels and approval workflows. The rate per channel drops as you add more channels. Paid plans have a 14-day free trial.
Creators, small businesses, agencies, startups, nonprofits and schools or universities that manage their own social media, and developers who want to add social posting to what they build.
Has a free plan for up to 3 channels, and paid plans start at $5 to $6 per channel a month; Hootsuite has no free plan and starts at US$99 per user a month.
Has a free plan for up to 3 channels and publishes to Bluesky, Mastodon and Google Business Profile; Later Social has only a 14-day trial and does not list these networks.
Has apps for iPhone and Android and a free hosted plan; Postiz lists no mobile apps and Postiz Cloud has only a 7-day trial.
Social media management suite: scheduling, inbox, listening and analytics
Includes social listening (Lumen) and employee advocacy (Parliament), which Buffer does not list.
Social media scheduling, analytics and influencer marketing platform
Adds an influencer marketing platform to find creators and track sales, and publishes to Snapchat, which Buffer does not list.
Web and mobile app to plan, schedule, analyze and report on social media
Also manages Meta, Google and TikTok ad campaigns and connects Twitch, which Buffer does not list.
Open-source social media scheduler that AI agents can drive
Open source under AGPL-3.0 and can be self-hosted with Docker; it also posts to Reddit, which Buffer does not list.
Web platform to schedule posts, answer messages and report on social media
Includes social listening and supports Reddit, Snapchat and WhatsApp, which Buffer does not list.
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